{"id":3400,"date":"2019-09-01T01:26:13","date_gmt":"2019-09-01T01:26:13","guid":{"rendered":"http:\/\/dev.strickwaerme.ch\/?p=3400"},"modified":"2020-01-01T19:40:27","modified_gmt":"2020-01-01T19:40:27","slug":"neues-branding","status":"publish","type":"post","link":"https:\/\/togetherhuman.org\/en\/2019\/09\/neues-branding\/","title":{"rendered":"New Branding"},"content":{"rendered":"<p>Zum 5. Geburtstag unseres Vereins (1. Februar 2020) wollen wir ihm mit einem neuen Namen und Logo eine neue Marke verpassen. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Wir sind einen weiten Weg gegangen und der Verein hat sich massgeblich weiterentwickelt. Zu Beginn sammelten wir haupts\u00e4chlich Strickwaren, die wir Gefl\u00fcchteten in verschiedenen L\u00e4ndern brachten. <\/p>\n\n\n\n<p>We absolutely want to continue this kind of help. But there are other areas that have little or no relation to knitting. We work together with schools, organize public events, plan a large integration project or sell products. <\/p>\n\n\n\n<p>In these areas of activity we have to explain again and again why we are called StrickW\u00e4rme. The name even becomes an obstacle, because we as an organisation are misunderstood and often underestimated. Various feedbacks from donors have made it clear that we lose donations with the current name. The result is that we can only realize important projects in a reduced way.<\/p>\n\n\n\n<p>The association has therefore decided that the old brand, i.e. the name and logo, must be revised. To this end, the association has developed a self-image and a catalogue of criteria: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The <strong><a href=\"https:\/\/togetherhuman.org\/en\/ueber-uns\/selbstbild-unseres-vereins\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Selbstbild (opens in a new tab)\">self-image<\/a><\/strong> describes who we are independently of the name as an association and which values we represent. <\/li><li>The criteria catalog lists the criteria that a name should fulfill. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Is the StrickW\u00e4rme brand disappearing?<\/h2>\n\n\n\n<p>No, we want to keep the name StrickW\u00e4rme for knitting collections and our projects related to knitting. But it's about finding a new name for the association that describes who we are for all our activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How will the name search work?<\/h2>\n\n\n\n<p>In the coming weeks and months we will interview all persons and organisations who have come into contact with the StrickW\u00e4rme association. We are looking for ideas for names that meet the following criteria as fully as possible:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Digital<\/strong>The domain must be available. The name should be without umlauts (\u00e4, \u00f6, \u00fc), as these do not occur everywhere in the digital world. The name must also be available on social media (Facebook, Instagram, Youtube).<\/li><li><strong>Short<\/strong>The spice lies in the brevity. It is important that the new name is concise and that it comes off well.<\/li><li><strong>International<\/strong>We often work with partners from different language areas and have various projects in Southern Europe and the Middle East. The new name must therefore also function internationally. <\/li><li><strong>Professionalism<\/strong>The new name is intended to ensure that we do not sell ourselves under value and are taken seriously as an organisation. It should have a professional charisma and say that we are a serious charity.<\/li><li><strong>Unique<\/strong>The name should be as unique as possible to avoid confusion with other organizations.<\/li><li><strong>Self-explanatory<\/strong>The new name should be self-explanatory. It must better reflect who we are and what our activity is.<\/li><li><strong>Timeless<\/strong>The name should still work well in 10 or 20 years.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/togetherhuman.org\/wp-content\/uploads\/2019\/09\/brand-1024x731.jpg\" alt=\"\" class=\"wp-image-3401\" srcset=\"https:\/\/togetherhuman.org\/wp-content\/uploads\/2019\/09\/brand-1024x731.jpg 1024w, https:\/\/togetherhuman.org\/wp-content\/uploads\/2019\/09\/brand-300x214.jpg 300w, https:\/\/togetherhuman.org\/wp-content\/uploads\/2019\/09\/brand-768x548.jpg 768w, https:\/\/togetherhuman.org\/wp-content\/uploads\/2019\/09\/brand-720x514.jpg 720w, https:\/\/togetherhuman.org\/wp-content\/uploads\/2019\/09\/brand.jpg 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Zum 5. Geburtstag unseres Vereins (1. Februar 2020) wollen wir ihm mit einem neuen Namen und Logo eine neue Marke verpassen.<\/p>","protected":false},"author":7,"featured_media":3277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-3400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-together-human","8":"entry"},"aioseo_notices":[],"featured_image_src":"https:\/\/togetherhuman.org\/wp-content\/uploads\/2018\/11\/fotokalender-cover-600x400.jpg","featured_image_src_square":"https:\/\/togetherhuman.org\/wp-content\/uploads\/2018\/11\/fotokalender-cover-600x600.jpg","author_info":{"display_name":"Strickwaerme","author_link":"https:\/\/togetherhuman.org\/en\/author\/strickwaerme\/"},"jetpack_featured_media_url":"https:\/\/togetherhuman.org\/wp-content\/uploads\/2018\/11\/fotokalender-cover.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pb9KZi-SQ","_links":{"self":[{"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/posts\/3400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/comments?post=3400"}],"version-history":[{"count":8,"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/posts\/3400\/revisions"}],"predecessor-version":[{"id":6710,"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/posts\/3400\/revisions\/6710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/media\/3277"}],"wp:attachment":[{"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/media?parent=3400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/categories?post=3400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/togetherhuman.org\/en\/wp-json\/wp\/v2\/tags?post=3400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}